About the Region

The river nourishes the region with industry and manufacturing possibilities and continues to thrive as a recreational channel. Deeply routed in a history of paper making, Appleton has also opened its business doors to the successful trades of insurance, healthcare, retail, and the service industries. While business is good in the valley, leisure and entertainment are at a prime. Lake Winnebago invites people to fish its plentiful waters, bask in the sun on one of its sandy beaches, or spend a night camping along its banks. Many have fun attending a Timber Rattlers baseball game or satisfy their taste for culture while attending a Broadway production at the Fox Cities Performing Arts Center or a play at the local Attic Theatre. For those looking for an educational experience, the Barlow Planetarium and the Weis Earth Science Museum are two enlightening options.

The Fox River Mall and the vicinity surrounding it are abundant with stores and popular eateries for those looking to do some shopping or dine out. Be sure to be in town the last weekend of September for the annual Octoberfest celebration that takes over the streets of downtown Appleton. This festival has been an Appleton tradition since 1981 and features over 300 vendor and exhibit stands, arts and crafts, food booths, family fun areas, a classic car show, live music and more! Needless to say, whether you are coming to Appleton for a visit or you are a local looking for something fresh to do, the city proposes a lot of opportunities to satisfy the whimsy of anyone.